Since 2001, Yahoo! has been tallying up the top searches of the year, providing a snapshot of a culture in motion. Over the past decade, the No. 1 slot has been occupied by companies (music download service Kazaa), TV shows ("American Idol"), and celebrities (Britney Spears, often). And as of this year 2010 review, iPhone has been considered as rank No. 6 in the Top 10 Searches.
Apple already had something "magical and revolutionary" up its sleeve with the iPad, so its fourth swipe at the iPhone seemed almost, well, excessive in these lean consumer times.
By now, the company knows that any shiny object from its dream factory will get followers queuing up. What could another iPhone iteration -- still tethered to AT&T service -- possibly offer, except to toy with loyalists' affections? Besides, wasn't CEO and cult leader Steve Jobs -- pulled from the brink of a health crisis -- too busy establishing a legacy, like saving the future of news? Yet early word of an upcoming iPhone 4 had fanboys and fangirls agog, as did rumors that Apple would start hooking up with other operators, like Verizon and Sprint.
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